Guide To MLM Business Plans
# Party MLM Plan
Party plan is type of promoting or marketing products through social event like home
based party. During this social event the products will be displayed for sale. More over
we can say this is a direct selling. In this system the sales person conduct a home
party, during this they sell products and also ask or give the opportunity to the guests
to host the business parties. This plan is concentrated on both single level marketing
and multilevel marketing. This plan is mainly used for the marketing the products
which is used or related to women. So this business plan is mainly followed by
women. The products like cosmetics,kitchen utilities etc is done through party plan.
Sometimes a combined parties will be held, where a wide variety of products will be
sold out. Party plan mainly consists of multi-level compensation plans . Products are
sold in this plan.It allows the representatives to recruit others to sell. It has
international sales forces . Representatives can be called as independent
contractors .Party plan companies call their representatives by the name consultants.
Party plan companies usually tends to attract women. But few men are also joining
Party Plan companies sells their products to retail customers. In the initial approach of
the Party plan,there is less emphasis on MLM Compensation Plans. Opportunity is
more focused on the product and the personal commission if the product is sold. One
of the core selling model of the Party Plan company is the party itself. Party Plan
companies have a complex order entry system which includes the following. Cash and
checks from a single party, shipping to different locations and payments made from
the credit cards,booking of the rewards,hostess rewards and multiple orders from
different customers. Party Plan companies have the consultants who sell their
products to retail customers. They recruit other people to sell the products to retail
customers and they get paid on those orders. Party Plan companies sell the products
with an experience incorporated with it. The product when displayed with a group of
women usually creates emotional personal connection. For example, a jeweler creates
an experience much better than a cup of tea. A party becomes the gathering place
for women to have an experience in different products. Because of the social
environment they involved, they try to purchase something. A party generally has
three types of attendees.consultant, hostess and the guests. The duration of the party
will be about 60-90 minutes. Presentations will be short .After that time for sampling
or viewing the products arrives. Normally refreshments are provided by the hostess.
Then the party will be wrapped up by the ladies placing orders and booking extra
parties. Products can be purchased from the party if the consultant has extra in hand.
Orders can also be placed by shipping.
Guest can order products by credit cards, checks or with the help of cash. More
experienced consultant will always make the business opportunity with the help of
presentation or discussion. Guests can also be encouraged to book their own parties
by themselves. Advantage is that Products can be earned by free or in a half priced
amount. When a consultant goes home the party order is entered into the online
company . A party is created by entering guests, the hostess and each customer’s
order. Based on the volume of the party sales, the hostess will get free or half- priced
items. Customers will get their orders shipped directly. Combined party order can also
be shipped to the consultant or hostess. When the party order arrives,consultant or
hostess prepares each separate order for delivery. Product needs to be a retailed
appeal. It should be priced so that the actual retail customers will purchase the items.
Now adays, party plan consultants have used the internet to market new and
repeated customers. Another method for selling are catalog parties, 1 to 1 sales, fairs
& shows. The majority of consultants like s the products and feels that they are able
to make some extra income by conducting parties or selling their products. Most
people involve in their direct sales career to recruit and to build. But others feel
attached to the products. They usually view the social aspect of the parties as a fun
or a better way to sell and recruit.